The Riches are in the Niches

Picking the exact area where you have something to offer is incredibly important. Defining your niche is an exercise everyone should do. The more precisely you can define your niche, the greater your opportunity to add value and to succeed. Don’t worry that you might eliminate opportunities by defining your niche too specifically. Having a …

How do you handle Invitations to Connect?

When you are committed to using LinkedIn to build your career, you need to connect strategically. When someone invites me to connect, I follow a pretty standard routine. First, I view their profile. If they are not in the Telecoms industry, I’ll probably ignore their invitation straight away. Second, if they are in Telecoms, I …

Do you ever want an easy win?

Some of the things #TelecomPros like us do is hard. Like learning 5G, NFV, MIMO, MEC. But not this. So take it easy. You LinkedIn feed is mostly comprised of the articles, updates, and shares from your LinkedIn connections. That means you have control over what appears in your feed. If your feed is not …

How do you sharpen a saw?

Stephen Covey said that learning was like sharpening a saw. How do Telecom Pros learn new technologies? Yesterday I said LinkedIn Groups. https://lnkd.in/fR9qiyP To learn and to build your reputation, try this checklist: Apply to join Groups which share your interests. The group should be active and closely aligned with your interests. Allocate time each …

Can you build your career with Groups?

Yesterday I wrote about growing the number of people who view your profile. This is about how you use LinkedIn every day because having a great profile is useless if no one sees it. So you need to develop good LinkedIn usage habits. There are so many ways to do this. LinkedIn Groups are one …

Do you drive traffic to your landing page?

Last week I posted several updates to help you upgrade your LinkedIn profile. If you took action, visitors to your profile understand you much better and your passion to help. Your profile is your landing page. What should you do with it? Drive traffic to it. Get as many people as possible to view your …

How many tricks has your pony?

I wrote earlier (https://lnkd.in/f7Wawvp) that my career took off when I started focusing on Cost Containment and sharing the results. Put another way, when I combined my expertise in Telecoms Technology with a little awareness of Finance and of Marketing, good things happened. The important thing for Telecom Pros to learn is that you can’t …

Have you had this experience?

The experience section of your profile is the most like a resume or CV. The goal is to match in searches. To match in more searches, use vendor names, equipment models, software titles, business processes, management theories, etc. Add anything which might be searched for on LinkedIn. Use terms relevant to you, such as RAN …

The goal of your profile summary is to be friendly, likable, and to empathize with your target audience

Write in a casual style, like chatting with a friend. Demonstrate your understanding of the challenges the reader confronts. Tell of your professional joy overcoming those challenges. The summary has 3 key objectives Present yourself as someone the reader might enjoy working with Show your passion for solving the reader’s problems Get them to read …